Our team of expert designers, copywriters and social media managers create scroll-stopping feeds for small businesses of all industries.
1. BRAND AUDIT & DISCOVEY SESSION
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
2. BRAND STYLE BOARD
We start with designing a brand style board. This is an important step in creating the foundation and direction of your brand. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with our initial drafts.
We’ll give our professional advice on brand strategy but your satisfaction and approval is everything for us. We’ll work with your team to make sure you like where we’re headed and won’t stop until you’re happy.
3. CURATING CONTENT & CRAFTING A VOICE
Once we get client approval, our team will start creating original content in-line with your new brand, collect client images and curate beautiful lifestyle images, and start drafting captions to go with each image and video. Not only that, but we’ll create an image filter unique to your brand that makes the entire feed feel aesthetically cohesive.
MAKING IT HAPPEN
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We Plan and Post
Never post on the fly again. We curate a beautiful content feed 1 month in advance so you know what’s being posted ahead of time. Our team will manually post content and high-converting hashtags to your social media channels 5 days a week at the times of optimal engagement so it’s seen by the most people.
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We Increase Brand Awareness and Grow Followers
High quality followers equal high quality customers and with over 2 billion users, it’s imperative you know how to find and convert the right audience. Our social media growth team spends hours every day making sure your brand is getting the recognition it deserves and will help you increase your followers with your target audience. We will ensure that your followers match the demographics, interests, and behaviors of your ideal buyer.
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We Build Strong Connections and Engagement
The Instagram algorithm rewards accounts with a lot engagement by giving it more exposure in other peoples’ feeds, so building strong relationships through interactive content and community management is a must if you want to win on social. Our team is skilled in planning and executing strategies that increase engagement and helping people know, like, and trust you because then they will ultimately buy from you.
Next, we’ll completely take over your social media…
1. Develop a Social Media Strategy that is Specific to Your Business
First we sit down with your team for a research and strategy session to find your audience, who they follow and interact with and what messages resonate with them in order to define an effective content strategy.
2. Develop Content Calendars
Once you agree on the strategy we develop, we will start implementing. We will develop social media content one month in advance unique to your brand. We use a centralized feed planner that we upload content to and write captions for. For quality assurance, your team will have the ability to edit captions and sign off/move around content. You will have an opportunity to review and approve before anything goes live.
3. Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity, and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
4. Reporting and Communication
Your social media manager will prepare monthly reports for you to review. We will track all analytics in order to optimize for better results the next month.
INSTAGRAM REELS & TIKTOK VIDEO CREATION
Short-form videos like Reels and TikTok are the present and future of social media marketing, are you on board yet?
Here’s what we do:
We Give You a Strategy + Guidance
You might be camera shy or just don’t know where to start when it comes to video. No worries. We give you tips, tricks, prompts and examples on what videos to create for us.
You Send, We Edit
You will shoot your own video content but don’t worry about editing it. We make it easy to share through a shared Google Drive album where you will be able to upload all your content and share it with our team. We’ll start putting together and editing your content using trending audio and edits!
